Hey Mama!
I'm Allie, fellow mother and babywearer.

In 2023, when I became a mom to the sweetest baby boy, I was thrilled! However, it was also much harder than I expected in many ways. Birthing my baby also birthed a new me that I had to figure out.

I realized that learning to navigate motherhood and finding myself in this new role would only come as I got out and lived my life to the fullest.

I started taking more outings with my baby, got back into my old hobbies, met up with friends, and even got back to working my local business. Though I wanted (and needed) to solidify my identity outside of motherhood by pursuing these endeavors, for me that didn’t mean leaving baby behind. It meant bringing him along, and in doing so, nurturing my bond with him as well as myself. Babywearing was my ticket to doing just that.

I had a couple different baby carriers/wraps, but I wasn’t quite satisfied with the balance of form and function in either of them. I began the hunt for a chic baby carrier that I actually felt good in. I wanted my baby close, and often needed both hands to run my small business at the time; but I just couldn't quite fall in love with the hiking-pack-esque carriers I found on the market. Let's just say the options in my budget didn't make me feel like I was in my cool mom era. Not to mention they were bulky, and impossible to even put on myself without an extra set of hands-something I rarely had at the times I needed to wear it.

I wanted something that was as convenient as it was cute, and that wouldn’t cost me a fortune. The more I searched for what I was looking for in a baby carrier, the more I realized that it didn't exist. There was a glaring gap in the market for moms like me, who value not only functionality and affordability, but also beauty and comfort.

So, with the help of my husband's product manufacturing experience, and my own experience in small business and marketing, we set out to fill that gap.

Our mission is simple: Provide a baby carrier that looks and feels incredible. One that empowers you to continue doing everything you love, so you can keep chasing your dreams (whatever they mabe) with your hands free, and your baby in tow. Mabē started with a vision to help mothers like me truly believe in and tap into their limitless potential, with a product that would help them do it.

We are a small, husband and wife owned business out of Southeast Idaho, with small town values and a love for serving people.

We are honored to have you on this journey with us, and we hope you love the Monarch carrier as much as we do.

- Allie